In the world of fast-scrolling feeds and short attention spans, vertical video has become the format for connection—and conversion. This collection showcases some of my favorite social-first video projects, from branded reels to community-driven storytelling moments. Each one was crafted to be more than just “content”—these are mini-stories with movement, designed to stop the scroll, spark curiosity, and drive engagement.
My Role
Editor & Motion Designer: Cut, cropped, and sequenced videos for Instagram Reels, TikTok, and YouTube Shorts with attention to pacing, vibe, and platform trends.
Creative Strategist: Tailored each video to align with brand goals—whether that meant boosting visibility, increasing click-throughs, or simply showing off some joy and personality.
Caption + Copy Support: Collaborated on scripting and writing short-form captions with hooks, storytelling structure, and strong CTAs.
Types of Videos Featured
Behind-the-scenes + process reels
Vibe-based brand storytelling (mood reels, lifestyle edits, etc.)
Educational/informational quick hits
Visual narratives tied to music, movement, or moments
Why It Works
These videos are short but strategic—built to match the mood of the brand and the rhythm of the platform. With every clip, cut, and caption, the goal is the same: make something that makes you feel something.


